The Beltline’s exclamation point

Park Point remains the best bet for Beltline living

Stella, Luna, Nova, Calla, and Mark on 10th. There’s a certain cadence in saying these names out loud, almost a like a love song to Calgary’s Beltline. They are, of course, the string of residential condo high-rises from Qualex-Landmark™ that has redefined multi-family living in this inner-city community — and their latest addition — Park Point — puts a literal exclamation point to this nearly two decades long endeavour.

The 34-storey Park Point tower is all but completed and its graceful outline designed to resemble an exclamation mark now stands on the corner of 12 Avenue and 2 Street S.W. It has become the defining lifestyle choice for downtown dwellers who have overwhelmingly chosen it as their new home.
Casey, an early fan of Park Point, bought his one-bedroom suite here as soon as he saw the presentation centre’s show suite. “I could immediately see myself living here, the style, the location and the amenities that Park Point offered, it was the total package.”

Casey

He opted for a unit with no parking stall and says the walkability of the location was a major factor in his decision. “The location is near my work, and although I can work mostly from home, I can drop by the office quickly if they need me. Being near all the restaurants and coffee shops on 4th Street and 17th Avenue is also very appealing. You’re near enough to the action without necessarily being in the middle of it,” he tells Condo Living.
“Besides, the in-house amenities like the rooftop garden gives you a chance to know your neighbours, and I can’t wait to try it out when I move in later this summer.”

Condo Living was given a unique opportunity to view the entire development just before its completion and — even at this stage of construction — the possibilities it already presents are quite breath-taking. The rooftop garden is shaping up to be a peaceful hub for social gatherings for residents, the steam room, gym and lounge are just about ready to receive their first guests. But the views already available – especially from the higher up floors — are just astounding. Which is probably why all but one of the sub-penthouse units have been taken.

Asked what the most remarkable aspect of the entire construction process was, Mark Fleming, Axiom’s Site Superintendent at Park Point, says the levelling of the floors. “Because all the kitchen cabinetry were imported from Italy, we had to take extraordinary effort in ensuring that the floors were all level so everything can fit,” he says. “I have never seen a project that needed as much attention to detail.”
The exacting process of construction hasn’t affected timelines though, as buyers will be moving in later this summer.

About 85 percent of the 288 homes are now sold, but Park Point sales manager Leah Callow says there are still plenty of one- and two-bedroom units still up for grabs. “Available units start from the $290,000s,” she says.
She adds that she has seen a real mix of buyers in Park Point. “We have everyone from first-time homebuyers to downsizers, singles, couples, everyone seems to want the lifestyle that Park Point readily offers.”
Calgary’s Beltline district has been one of the hottest selling properties in the city. With its treasure trove of shopping, dining and entertainment amenities, proximity to the downtown core and Central Memorial Park at its epicentre, it’s a no-brainer why Park Point buyers want to live here.

“Park Point’s unique proposition in the marketplace is its park-side location on Central Memorial Park,” says Parham Mahboubi, Qualex-Landmark™ vice-president of planning and marketing. “This public amenity offers Park Point homeowners a beautifully manicured urban park right in their back yard. The best part is they don’t have to mow this lawn or maintain it, ever.”
And when combined with the upscale interiors, project amenities, protected views and backed by a reputable and experienced developer, there really is no comparison to Park Point anywhere in the inner city.
The remaining homes at Park Point offer stylish, meticulously finished one- and two- bedroom suites from roughly 560 to over 1,340 square-feet.

European in style and deeply practical, Park Point’s award-winning interior is carefully designed by Scott Trepp, president of Trepp Design Inc., and has received tremendous feedback on the outstanding finishes, which is one of the strongest selling points of these homes. These include, for example, genuine granite slab countertops and backsplash, Italian Armony Cucine cabinetry, high-end appliance package, finishings and accessories. In many ways, the suites themselves are art pieces.
“The functionality and intelligent design part of the homes is about making a smaller space work as efficiently as a larger space,” says Trepp. “This comes down to design details such as placement of drawers in kitchens, to the overall placement of appliances that really work cohesively.”
Stylish interiors and an unbeatable park-side location and terrific, unobstructed views of the surrounding cityscape have combined for Park Point’s tremendous success.

“Compared to our previous five residential towers in Calgary’s Beltline community, Park Point, has certainly seen a shift from investors to more end-users. This trend may be due to both market conditions and Park Point’s unique location,” Mahboubi says.

“While park-front property makes for an excellent investment, end-users are especially drawn to the upscale interiors, outstanding amenities and protected views over the park.
End-users and investors alike realize the rare opportunity to buy park-side.”

FAST FACTS
Community: Beltline
Project: PARK POINT
Developer: Qualex-Landmark Union Inc.
Style: Highrise condominium, apartment and townhome
Remaining sizes: 1 bedroom 560 – 646 sq. ft.
2 bedroom 854 – 1,056 sq. ft.
Sub-Penthouse 1,340 sq. ft.
Prices: From the $290,000s
Address: Sales centre at 301, 11 Ave. S.W.; Project at corner of 2nd St. and 12 Ave. S.W.
Hours: Open daily (expect Fridays) 12 – 5 p.m.
Website: www.qualex.ca/parkpoint

View the article online by Calgary Home Living.